Rajiv Vij

Life & Executive Coach

Photo by wolfgangfoto

Discover Your IKIGAI, Create A Life

The Purpose of Life Is to Discover Your Gift. The Meaning of Life Is to Give It Away. IKIGAI (pronounced ee-ki-guy), is a Japanese concept meaning ‘the reason for being’ – the very purpose for which an individual exists. Ikigai signifies the source of value in one’s life or the things […]


The Book: Discovering Your Sweet Spot

As Socrates said, “The unexamined life is not worth living.” In a society increasingly driven by the manic pursuit of externally visible rewards, Rajiv’s recently released book not only underscores the need for greater purpose in our lives, but also elaborates on the inner journey of self-discovery that can help […]

After 36 years with the same company, out of which nearly half as President and Member of the Board of Directors, I was struggling with what to do in my ‘second innings’. That’s when I met Rajiv. He helped me make the right decision and I have never felt so happy in my life. Rajiv is a Master of both the Art and Science of Coaching. I have benefited immensely from his coaching and I am sure so will others.

Arun Nanda, Non-executive Director, Mahindra & Mahindra

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